Guides and tools

Guides for home service owners

Every guide and free tool on The Trades Titan, in one place. Each one shows you how to fix one problem yourself.

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Free tools

Calculators and copy-paste templates you can use today.

Google Ads budget calculator

Start from the jobs you want. See the leads, clicks, and daily budget it takes.

Missed call cost calculator

See what calls that go to voicemail cost you each week, month, and year.

The 3 missed-call texts

Copy and paste the texts to send when a lead calls and nobody picks up.

The AI office setup

Three office jobs to hand to AI, with prompts you can copy.

Google Ads

How to spend less on clicks that never call.

Google Ads for roofers

Which campaigns to run, keywords to buy and block, and the fixes that turn clicks into jobs.

Exclude apps from Performance Max

Find app spend, block it at the account level, and check it worked.

Google Ads invalid click refund

The 60-day window, the click quality form, and what to write in it.

Local Services Ads and lead sources

Where your leads come from, and what each one costs.

LSA missed call charges

The October 2026 billing rule, a 20-minute audit, and three fixes.

Angi vs Google LSA vs Google Ads

How each one charges, who else gets the lead, and how to compare them.

Every past newsletter

Every issue is saved. Read past newsletters.

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I run Google Ads, Local Services Ads, and follow-up for home service companies. Book 20 minutes and I will tell you what I would fix first.