Work with Paul
Marketing for home service companies that books jobs, not just leads.
I run the ads, the follow-up, and the systems behind them for home service companies. The goal is not more leads. The goal is more booked jobs.
For owners doing $1M or more a year. No pitch, just questions.
Paul Parnell. I write The Trades Titan, and I only write about what I ran first. This is the work behind it.
- Over $5 million made by my customers from the ads, AI infrastructure and automations I set up.
- $1.2M in 90 days across two home service companies.
- 10x to 15x return on Google Ads for a flooring company.
- 868 in-home estimates booked for that flooring company through the follow-up system we run, since Feb 2025.
- 50% booking rate from a text first, then a human call.
What we set up
One system, built and run for you. Leads come in, get answered, and turn into jobs on the calendar.
Ads that reach buyers
Google Ads, Local Services Ads, and Facebook. We look for junk clicks first. I once found $1,234 in fake clicks inside one account.
Follow-up that books
Every new lead gets a text first. A real person calls the ones who reply. That took the booking rate to 50%.
Pages that load fast
Ad pages built to load quick on a phone, with forms and calls sent to your CRM.
Follow-up that runs itself
Missed-call texts, review requests, and lead follow-up. See the AI office setup.
How it works
- Book a 20-minute call. Tell me what you spend, where your leads come from, and what is breaking.
- I tell you what I would fix first.
- If it fits, we build it and run it. Your leads, your systems, and your follow-up stay yours.
Is this for you?
A good fit
- You own a home service company doing $1M or more a year.
- You already pay for ads or leads, and the phone still does not ring enough.
- You want to own your leads, not rent them.
Not a fit
- You want leads that get sold to other companies too.
- You want results promised before anyone looks at your account.
- You are just starting out. The newsletter is the better place to begin.
Monthly work runs $2,500 to $5,000, plus your ad spend.
The call is free.
Questions owners ask
Do you only work with roofers?
No. Roofers are our main focus, and we also work with flooring companies and other home service companies.
Do you promise results?
No. Ad results depend on your market, your prices, and how fast your team calls back. On the call I will tell you what I would fix first and why.
Who owns the leads and the follow-up?
You do. Your leads, your systems, and your follow-up stay yours.
What tools do you use?
GoHighLevel for the CRM and follow-up, plus Google Ads, Local Services Ads, and Facebook ads. We run our whole operation and every client on GoHighLevel.
Not ready to talk yet?
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