For home service owners

One email a week. Less time chasing leads. More booked jobs.

Each week you get one real fix from a home service business I work with. What changed, and how to run it yourself.

Paul Parnell

Written by Paul Parnell. I run the ads and follow-up for home service companies. I only write about what I ran first.

  • A flooring company: 868 in-home estimates booked through the follow-up system we run, since Feb 2025.
  • $1.2M in booked work in 90 days across two home service clients.
  • 50% booking rate from a text first, then a human call.

Here's the kind of fix you get

The office burns hours calling leads who are not ready. Here is what we changed.

  1. Text every new lead first. The reply shows who is still looking.
  2. A real person calls the ones who reply. No more time on dead leads.
  3. That call books the job. The booking rate went to 50%.
Get one fix like this every week

Just here to read? Read past newsletters

The latest newsletter

Every past issue is saved. Here are the newest three.

Why your competitor ranks higher than you on Google. It's not what you think.

No ads. No redesign. Just links from other websites pointing at yours.

I added one block of code. The next day calls started coming in.

It's free, takes an hour, and most of your competitors haven't done it.

The form Google buries. Here's the link to get your Google Ads refund.

Most people fill out Google's click refund form wrong. Here's what to select, what to say, and why you only have 60 days.
See every issue

Tell me about your business

A roofer doing $3M a year with an agency needs a different email than a plumber doing $200K on his own. Six questions, all dropdowns, about thirty seconds. I write issues out of the answers.

Answer the six questions

Tools we built

Two products we make and run ourselves.

ClickMend

Check the page your Google Ads send people to

Paste the landing page from your Google Ads. You get a score from 0 to 100 and a short list of what to fix, like load speed and tracking. Two free scans a week, no card.

Scan your ad landing page

Solo Operator OS

31 AI skills for a one-person business

Ready-made skills for leads, follow-up, ads, and the weekly numbers. Built for Claude, runs in Codex too. $127. The store is not open yet.

Get on the list first

On the list already? Reply "solo operator" to any issue and I will send the link the day it opens. Run an agency and want to offer these to your clients? Reply to any issue and ask.